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Innovation will enable Chinese online shoppers to discover new perfumes, as China’s fragrance market it set to grow.
February 14, 2023
By: Lianna Albrizio
Associate Editor
While currently in China, just 5% of the population wears fragrance, according to a BCG 2022 Report. Tmall has identified perfume as a strategic growth opportunity, particularly the distinctive category of niche fragrances. The platform enables everyone to browse, compare and choose fragrances from a constantly updated library, which currently includes some 21,500 scents (WikiParfum). From 2015 through 2020, the Chinese fragrance market maintained a compound annual growth rate of near...
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